Marketing
Should I say “Us” or “Me” on my website?
Small businesses often dither between using first person or third person on their websites. The temptation is to say “Us,” in order to look like big, professional brands. However, that isn’t always appropriate. Imagine that you are talking to an artist and ask about one of his paintings for sale that might look good on your wall. “We find this to be one of our most meaningful works,” he says. “However, we can sell it to you for the price you are asking for, if you can pay us in cash.” Sounds awkward, right? The “big business” feel can come as outright deceptive sometimes. People like sincerity. If your business has...
Read MoreWhy You Should Never Use Flash for Magazines and Newsletters
PDF is the natural format for material, such as magazines and newsletters, with static content and a fixed page-by-page design. However, there have been several times I notice magazines will show their content on the website using a special Flash plugin. This is a bad, bad idea, for many reasons: Flash is not supported on iOS devices, and is being dropped from Android devices. It’s becoming less popular everywhere. PDF, on the other hand, can be opened on any platform; even smartphone users have a choice of apps for how they want to view them. PDFs are more easily shareable. If one person likes your sample, that person can share it with friends, who can open it...
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