Are You Facebook-Invisible And Don’t Know It?

For the first time, I noticed today that my Facebook news feed actually had two views: “Top News” and “Most Recent.” “Top News” is the default, and I was quite surprised when I clicked “Most Recent” and discovered many, many postings Facebook had been hiding from me!

I was even more surprised to find that even the “Most Recent” view still does not show everything from your friends.

You might be posting to your wall, making a status update or sharing a link… and even if every one of your Facebook friends checked their news feed immediately afterwards, not all of them would see what you are sharing.

I read a fascinating article on How Facebook Decides What to Put in Your News Feed. In essence, Facebook culls the massive stream of updates to try to find the people and the items they think most interesting–and hide the rest.

What This Means to Internet Business

You’re trying to network with friends, fans and other professionals. You want to build up connections and a relationship–but that’s very difficult if nobody can see what you’re posting!

I strongly recommend reviewing the linked article, but in essence, the more interaction you get with your friends, the more likely you are to be visible. Share links, videos and photos regularly and get people to “like” or comment on your posts. The more you do that, the more likely you are to be seen.